I've been washing with a cleansing conditioner for over a month, and I think I can accurately compare shampoo, cleansing conditioner, and baking soda now. As much as I liked my baking soda wash, I am really happy with a cleansing conditioner. My natural hair is very shiny, and my curls have been very defined. The cleansing conditioner really preserves and enhances my natural curl pattern. But cleansing conditioners aren't without a headache. It is pretty difficult to find a cleansing conditioner (Walmart and Target are both a bit of a trek for me). So, I'm pretty much limited to what's online. Most brands are also on the expensive side. But all in all, I am pretty happy. But if you want to see a one to one comparison, check out the infographic below.