Search Trends in Natural Hair: Comparing Natural Hair to Weave Hair

Sunday, March 15, 2015

Search Trends in Natural Hair: Comparing Natural Hair to Weave Hair

Last week, I wrote a post comparing natural hair and relaxed hair search trends. I got a lot of great feedback and interest on that post, and had a few requests about comparing natural hair to weave.* I already knew this would be a bit different compared to relaxed hair because weave has considerably more varied and popular search terms, and depending on which one, indicates the demographic as well. So I decided to compare a few different weave search terms including "weave hair," "remy hair," and "hair extensions."

As you can see in the picture above, all variations of weave trended higher than relaxed hair, which is interesting, but in a way makes sense. If natural hair is becoming more popular than relaxed hair, it doesn't automatically mean that women are wearing their natural hair, just that they aren't relaxing their hair. Weave hair and remy hair trended similarly. Remy hair was searched slightly lower than weave hair because it's a specific kind of weave.

Hair extensions was searched more than natural hair, but since 2013, the positions switched and natural hair was searched more than hair extensions, which has been trending downward. But, I should note that hair extensions isn't a term specific to black culture.

Search Trends in Natural Hair: Comparing Natural Hair to Weave Hair

Unlike natural hair, weave hair, and relaxed hair, hair extensions had the most searches in the UK, Australia, Ireland, and the US, countries with a Caucasian majorities. 

Search Trends in Natural Hair: Comparing Natural Hair to Weave Hair

If we drill down to the city level, we can see that hair extensions are most searched in UK cities. 

Search Trends in Natural Hair: Comparing Natural Hair to Weave Hair

Looking at Remy hair revealed something interesting as well, specifically that compared to other countries, the Bahamas searches for Remy hair more than any other country. Another surprise was that Austalia and Canada are countries that have high searches for Remy hair. 

Search Trends in Natural Hair: Comparing Natural Hair to Weave Hair

But, when we drill down to cities, U.S. cities search for Remy hair the most, with Detroit taking the top spot (...only because I've lived there, I'm not surprised to see Philadelphia on this list, lol).

So, are you surprised? I know I am! I know there is a stereotype that black women wear more fake hair than any other race, but this may put a wrench in that thought process. 

Search Trends in Natural Hair: Comparing Natural Hair to Weave Hair

Oh! And before I go, check this out, I wanted to see if crochet braids and Marley hair were becoming popular searches over the last couple of years, and I was right. I do want to add that if you see these two compared to natural hair, they are little blips and don't even trend as high as relaxed hair. But they are rapidly becoming popular.

*When I use the term weave, I speaking about hair extensions regardless of brand or how it's installed. 

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