Why It's Important to Read the Ingredient List

Wednesday, August 29, 2018

About the Ingredient list header image

Like many people, every morning, I go through my emails to see if there's anything that I need to respond to. Sometimes, it's work related. This morning it was seeing if there was a response to my email to cancel a 10-day trial for Washington Sports Club (they have yet to respond *eye roll*). But an email for a new product also caught my eye. Briogeo, a hair company that I've wanted to try for awhile, has put out a new product called Curl Charisma chia + flaxseed coil custard. I've always wanted to try a product with flaxseed. I've made flaxseed gel before, and I like the end result on my hair, but not so much the time and effort it takes to make it. Products with flaxseed are actually pretty difficult to find, so I was beyond excited to see this product...until I read the ingredient list (*eye roll* again).

Briogeo's Ingredient List:
Water/Aqua/Eau, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol*, Cetearyl Olivate*, Glycerin*, Sorbitan Olivate*, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Extract, Rice Amino Acids, Hydrolyzed Quinoa*, Keratin Amino Acids*, Persea Gratissima (Avocado) Oil, Linum Usitatissimum (Linseed) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Salvia Hispanica Seed Oil, Lactobacillus/Tomato Fruit Ferment Extract, Cellulose Gum*, Xanthan Gum*, Microcrystalline Cellulose*, Acyl Coenzyme A Desaturase*, Dehydroacetic Acid, Benzyl Alcohol, Fragrance (Parfum). *Coconut, vegetable, plant, or sugar derived.

If you, like me, were looking for the chia and flaxseed in the first few ingredients, you won't find it. It's not like those first ingredients are bad, but I was looking for what was prominently displayed on the front of the label. If you, like me, are staring at those ingredients looking for chia and flaxseed anywhere, yeah...(*eye roll*). It took some googling, but flaxseed is "Linum Usitatissimum (Linseed) Seed Oil" and chia seed is "Salvia Hispanica Seed Oil," which are 13th and 15th in the ingredient list, respectively. And if you know anything about ingredient lists, you know that the ingredients are listed from most concentrated to least concentrated, and anything beyond the first five or six is negligible, so chia and flaxseed oil aren't making up much of this product.

I'm not saying this product is bad, nor am I saying that you shouldn't use it. In fact, the ingredient list, and their Curl Charisma line overall, looks really great, and I am still 100% interested in trying Briogeo's products (I hope to get their heat protectant in the near future). But, it's just a lesson in the importance of reading the ingredients. There are, of course, other reasons to read the ingredient list, like if you're trying to avoid silicones or you're allergic to ssomething. But it's also just good to know that the front of the label of marketing, and the back of the label is fact.

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